International Trade Fairs for World Music

International Trade Fairs for World Music

Every trade fair, every exhibition, every event dedicated to a sector is planned to be an unforgettable experience for participants and visitors. But to visit an exhibition of music is certainly something particularly exciting, colorful and emotional. At the same time, it is also the most important attraction for the professionals from the sector – musicians, singers, composers. First of all, the new acquaintances with like-minded colleagues and fans that they meet, prove to be very valuable, so it often happens that a band meets its new member there. Everybody can pursue his interests, because there are all kinds of possibilities.
Beside the fairs, which present products and achievements, there are also those, which are dedicated exclusively to musical instruments while others zoom on classical music. Common between them is the fact that such an event as a music fair cannot remain isolated – the whole city is involved, atmosphere and spontaneity prevail everywhere.
That is the case in Frankfurt am Main, where the world’s best-known and most popular music exhibition takes place every year.

It is aimed at trade visitors and audiences with the highest expectations and broadest interests in the industry. Everything related to making music is available here. That’s why every year the number of exhibitors here grows – in 2017 – 900, 2018 – 890 and what they offer attracted thousands of visitors – more than 40000. Music is everywhere, a lot of events, concerts, appearances of bands and singers await during the fair days, on which parallel to the Frankfurt Musikmesse also the International Prolight + Sound Fair of Technologies and Services for Events and Entertainment takes place.

The NAMM Musikmesse Russia – is an international fair for musical instruments and sheet music, music production and marketing, which is held annually in Moscow, Russia together with ProLight + Sound NAMM Russia. It was founded in 2009 with more than 9300 visitors and 160 exhibitors. The organizer is Messe Frankfurt RUS Ltd.

When talking about trade fairs for different kinds of music, it is important to mention one of the most important jazz music fairs – jazzahead ! – the TradeShowCaseFestival.

It takes place in Bremen, Germany for eight years and is becoming more and more popular. The number of exhibitors has increased considerably, especially at the last edition – by more than 25 % and they have reached 650, with the foreign share amounting to 75 %. In addition to the experts from all areas of the international music industry, publishers, producers, press and media representatives, numerous visitors and enthusiastic jazz fans come to the fair, who can enjoy a variety of jazz music events during the fair within the accompanying Showcase Festival. World-famous jazz musicians from all over the city will perform on 25 stages, who will be admitted to participate after an application by international juries. Quality is the order of the day at the Showcase Festival!

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