Travel Corner

MOROCCO FASHION&TEX_PSR_2019
 MOROCCO FASHION&TEX_PSR_2019
The Biggest Fashion & Tex Fair of the Region :
Morocco Fashion &Tex Gathers 450 Exhibitors
from 16 Countries with 13. 840 Visitors Once Again
From March 28 to 31, the economic capital of Morocco showed its capacity and power in textile industry with 5th respective
edition of the International Exhibition of International , Fashion, Textile, Accessories and Machinery " Morocco Fashion & Tex
organized by Pyramids International Group .
450 exhibitors from 16 countries such as; Morocco, Turkey, UK, Italy, Spain, Portugal, Czech Republic, South Korea, Egypt, China,
India, Lithunia, Poland, UAE, South Africa, Bangladesh, along with 13.840 professional visitors from Morocco and 34 foreign coun-
tries from West Africa, North Africa, Middle East and Gulf Countries, European countries such as Italy, Germany, Spain, Portugal,
France, Belgium, Greece, Netherlands, England and America contributed the success of Morocco Fashion & Tex.
Visitors found the opportunity to meet designers, stylists, wholesalers, department stores, shop owners, agents and distributors,
associations and institutions, investors, entrepreneurs and media interested in fashion women men, night mode men women,
lingerie, sportswear, children’s clothing, leather clothing, ready-to-wear, denim, accessories, knitted socks…
Morocco Fashion & Tex with its 5th edition continued to bring professionals together from all sectors of the textile, leather and
shoes industry around a platform for meetings, exchanges and business in OFEC Casablanca, completing the mission to promote
the Moroccan textile sector, by collaborating and creating international networks aiming to
– Encourage exchanges between local and international operators, between brands and accessories,
– Highlight and synergy of all services, devices and solutions sector,
– Enhance the Moroccan and international innovation
– And to stimulate demand, production and supply.
This platform allowed national and international companies of different industry sectors to show and promote their skills, meet
partners and find international brands from several countries. Thus, “Morocco Fashion & Tex” contributed to the consolidation of
the Moroccan expertise in this area, consolidating the competitiveness of the Kingdom and making it an international reference in
many ways Afro and a regional Mediterranean hub.
28 – 31
March 2019
OFEC, Casablanca / Morocco
 MOROCCO FASHION&TEX_PSR_2019
GENERAL STATISTICS
VISITOR DISTRIBUTION
BY COUNTRY
TURKEY
MOROCCO
INDIA
PAKISTAN
SPAIN
TUNUSIA
USA
KUWAIT
JORDAN
ITALY
ALGERIA
PORTUGAL
EGYPT
CHINA
UAE
MAURITANIA
IVORY COAST
GREECE
FRANCE
UK
BRASIL
GERMANY
BELGIUM
RUSSIA
OTHERS
13.840
TOTAL ATTENDANCE
10.208
UNIQUE VISITORS
3.041
REVISITS
450
EXHIBITORS
VISITOR PROFILE
%35 Importer / Agent Distributors
%18 Department Stores
%16 Boutique Owners
%15 Designers
%10 Associations & Institutions
%4 Media
%2 Others
VISITOR
PERCENTAGE RATIO
%41
INT
%59
LOCAL
28 – 31
March 2019
OFEC, Casablanca / Morocco
 MOROCCO FASHION&TEX_PSR_2019
TOP 5 EXHIBITING COUNTRIES FOR MOROCCO
%5
%7
%11
%15
%20
%42
CHINA
MOROCCO
INDIA
TURKEY
SOUTH AFRICA
%5 OTHER COUNTRIES
TOTAL VISITORS: 13.840
%62
%29
%6
%2
%1
AFRICA
EUROPE
MIDDLE EAST AND GULF COUNTRIES
ASIA
AMERICA
28 – 31
March 2019
OFEC, Casablanca / Morocco
 MOROCCO FASHION&TEX_PSR_2019
DIRECT MARKETING ACTIVITIES
• Distribution of invitations and brochures at equivalent trade fairs
• Send brochures by mail to sectoral organizations and send
e-mailings to a total of 70.000 sectoral data
• Announcement of the fair through International Commercial Atta-
chés
• Announcement of the fair to international apparel and textile asso-
ciations
• Buying Importer Data for Visitor from our Commercial Attachés and
mail marketing and telemarketing to received data
• E-mail marketing and telemarketing for international fairs
• Approximately 200,000 invitations were distributed in the leather
and textile industries in Morocco 6 months before the start of the
fair.
• Approximately 30 domestic and international magazine news and
announcements
• News, announcements and banner work in 60 domestic and inter-
national websites
• Radio announcement and local newspapers through moroccan local
radios for 5 days before the fair
• Double-sided, moving billboard display in airports and buses in Mo-
rocco
• Press Meetings with the participation of the press members two
weeks before the fair
28 – 31
March 2019
OFEC, Casablanca / Morocco
 MOROCCO FASHION&TEX_PSR_2019
PHOTOS FROM MOROCCO FASHION & TEX
28 – 31
March 2019
OFEC, Casablanca / Morocco
 MOROCCO FASHION&TEX_PSR_2019
TREND SEMINARS & WORKSHOP
28 – 31
March 2019
OFEC, Casablanca / Morocco
 MOROCCO FASHION&TEX_PSR_2019
PHOTOS OF RUNWAY FASHION SHOW
28 – 31
March 2019
OFEC, Casablanca / Morocco
 MOROCCO FASHION&TEX_PSR_2019